The Virgin brand, created by Sir Richard Branson, ranks today as the highest in whatever business it ventures into
and now the brand has also made its mark in mobile phones as well. The Virgin brand has acquired a celebrity status
like its owner and people not only in the UK but the world over use the many different services provided by the
Virgin group.
Virgin mobile phones offer its users many phones to choose from and the mobile network of the brand is available
almost anywhere in the world.
Virgin Mobile began its services in 1999 in the UK and enjoyed the distinction of being the first Mobile Virtual
Network Operator in the world. Although Virgin does not look after network services, it only provides its brand
name to the network operators of the world and thus offers its mobile phone services to the users. The Virgin
mobile network is available in countries like the United States, Australia, France, South Africa, Canada and the
brand also offered its mobile services to customers in Singapore. One of the characteristics of Virgin Mobile in
the countries it operates in is that its services are offered on a prepaid pay-as-you-go basis. The services of
Virgin Mobile are not only some of the coolest but also the handsets it offers are on a par with the top mobile
phone companies.
The Network of Virgin Mobile Phones
The Virgin Mobile Phone service has a global presence and its services are offered with the existing network service
providers of each nation. In the UK, Virgin mobile provides network services through the T-Mobile network, while
in the United States, Virgin provides its services through the network operator Sprint Nextel. In Australia,
Virgin mobile services are offered from the Optus network and Bell Mobility offers Virgin subscribers their
network services in Canada. French subscribers are offered Virgin through the network provider Orange SA., and
Cell C Company provides the network for Virgin subscribers in South Africa. The mobile network of Virgin is
offered in the CDMA and GSM standards. The GSM standard is used in countries such as France, Australia, the UK
and South Africa. In the United States and Canada Virgin offers the CDMA mobile telephony standard through
its network providers.
In addition to its prepaid pay-as-you-go service, Virgin also offers its customers the option of post-paid
connection only for its approved subscribers in countries like South Africa, US, Australia, and the UK. One
distinctive thing about the services of Virgin mobile is its award winning customer service that ensures a
complete support for its subscribers. The Canadian services of Virgin mobile is worth mentioning for it won
the J.D. Power and Associates' annual award for highest customer satisfaction for pre-paid wireless, three
years in a row. The Virgin brand also opened 60 Virgin Mini Stores in Canada due to high customer demand.
Virgin Mini Stores are generally found at the shopping malls. Virgin Canada is also planning to offer its
subscribers post paid mobile plans.
In Singapore Virgin launched its services in October 2001 in collaboration with Singtel. However, the service
was short lived and was discontinued the next year due to an inadequate customer base.
Variety of Virgin Mobile Phones
The variety of configurations in the mobile phones offered by Virgin is simply stunning and one can use them
for simple conversation to getting connected to the internet. They can compete with any other phones in the
market. Each of the mobile phones available with the Virgin brand vary from country to country but in most
of the countries the well known brands like Samsung, Motorola, Nokia and others are offered. The Virgin Mobile
Slice cell phone is offered in the United States and its small design is not found in any other phone in the
market. The phone comes with in built speakerphone and features a color display of as many as 65,000 colors.
Another exciting cell phone offered by Virgin is the Virgin Mobile Cyclops which is a flip phone. The phone
features a vertical display and comes with a 1.3 mega pixel camera. This phone has an in built AOL instant
messenger. The photos can be shared with friends and also printed. The Virgin mobile oyster is another interesting
line of cell phones available to subscribers. A flip phone features voice-activated dialing, built-in speakerphone,
real-music Virgin Superphonic ringtones, and also games for the ultimate pleasure of the users. This Virgin cell
phone is packed with many useful features and what's more, it comes at a very affordable price.
The sheer range of models of Virgin mobiles allows the customers a great choice at affordable prices.